Of all the big technical companies, Apple has possibly the best privacy policies. And with iOS 14, Apple is doing another great improvement in the privacy focked to iOS. Once the new update of the operating system reaches this autumn, users can choose to hide the number “identifier” of applications “(IdFA). And if you do, you will Piss Off Advertisers.
yours yours IDFA is a specific number of identification of devices that advertisers use to track their activity and provide specific advertisements in the applications used. Each Apple device has a unique IDFA and even if users manually restore, applications may always access them. Explain why you sometimes see Similar ads in different applications.
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In iOS 14, Apple will now force applications to request a user’s permission regarding the following customized advertising the first time they open the program.
The change in IDFA access is great news for iOS users. You have more direct control over which apps you can track and share your data with ad networks. To be clear, this change doesn’t mean you won’t see ads, but it does make it harder for apps and advertisers to collect information about you.
This change is bad news for advertisers who are relying on IDFA (and its Android equivalent, AAID) to collect user data, serve more relevant ads, and track whether users interact with the ads they see.
If iOS users deny apps access to their IDFA, advertisers cannot collect this information and the entire monetization model collapses. But instead of completely disrupting the advertising industry model, Apple introduced an alternative system called SKAdNetwork that provides conversion rate data without giving up user IDAF.
Advertisers may try to get users to choose IDAF tracking by promising that they will see “more relevant ads,” but this is not a compelling argument. Even with SKAdNetwork, Apple’s decision to hide device IDAF by default will Piss Off Advertisers and applications that rely on monetized ad revenue. However, this is a welcome privacy measure for users – I hope Android will adopt this measure as well, even if it doesn’t guarantee true anonymity.